Beats By Product Placement.

Unless you live under a rock, I'm sure you've seen the huge bright bulky headphones all the cool kids are sporting nowadays with a red logo on the side. That is the Beats by Dre Studio headphone product line launched by Beats Electronics back in 2008. The company was founded by Dr. Dre and Interscope Record's Chairmen Jimmy Iovine in 2006. In collaboration with Monster Cables company they launched their first headphones in 2008.

Backed by Hip-Hop's most influential sound engineer and a slew of celebrity endorsers, it was only a matter of seconds before every teenage music enthusiast had to have a pair of the bulky overpriced headphones, that where just as much of a piece a musical equipment as they were a status symbol.

Beats lined up a variety of endorsors and even gave away thousands of products to celebrities all around the industry in order to expose their product beyond that of the Hip-Hop audience Dr. Dre helped cultivate in the 1990's. By primarily using artist and athletes he's managed to make his product a household item for most households with teenage music listeners. With the hottest MC's and the world's  best athletes as his billboards, Dr. Dre has built a "Monster" of business for himself.