Celebrities...

Now what would this blog be without Celebrities? Celebrities are usually the driving force behind mandates geared towards a particular audience. If you wanted to push something Rock related you'd probably want a famous Rockstar like Slash or Keith Richards, same goes for Hip-Hop. When you're looking to market something towards at target audience, you look for those at the pinnacle of that audience to endorse your product. The reason for this is because associating your product with that endorser gives you credibility across several levels. First you get exposure as far as their reach goes, the more fans they have the better. The reason for this is because fans often emulate their favorite artist, if their favorite artist wears this, they'll want to wear it too, if they drink RC Cola, hell they might just try to find some RC Cola just to be able to feel like they can relate with the artist. Marketing firms realize this and use the push and pull of celebrities to get their brands out while semi-covertly gaining a few eyeballs on their products.